Microsoft Groups is about to obtain a replacement that may set up a completely new use case for the collaboration and video conferencing platform.
As defined within the latest addition to the official roadmap, Microsoft Groups will quickly assist a brand new assembly sort known as “digital appointments”. The concept is to offer B2C companies an easy solution to schedule consultations with their prospects.
“When utilizing the assembly sort, visitors will get a gathering invitation that features necessary appointment particulars to make becoming a member of simple,” defined Microsoft. “They will be part of from any gadget – no want to put in Groups – and expertise a cushty pre-appointment digital ready room till you’re prepared to start.”
Not only for enterprise
Like many different companies within the collaboration and communication sector, Microsoft Groups has loved a meteoric rise to prominence because the pandemic led to a shift to distant and hybrid working . The newest figures recommend greater than 270 million folks now use the platform every month.
Nonetheless, to broaden the attain of the platform even additional, Microsoft has in current months put a major quantity of vitality into growing use instances for shoppers too.
On high of constructing Groups into the guts of Home windows 11 (the Chat app is now an everlasting fixture within the taskbar), Microsoft additionally gave the desktop shopper a visible overhaul to make the platform extra approachable for non-business viewers.
Individually, the corporate just lately made it attainable to mix client and enterprise accounts, permitting company customers to launch chats and conferences with purchasers and companions that are likely to be utilizing their private Groups login.
And though Microsoft has branded the launch of 3D avatars for Groups as a measure to enhance assembly engagement and immersion, it’s additionally characteristic non-professionals will wish to play with too.
The transfer to create a brand new sort of assembly particular to B2C appointments is the most recent step on this broader course of, creating a brand new motive for each company and shoppers to work together with the now-familiar platform. Whether or not or not folks will take to the concept, although, is a separate query.
The digital appointments characteristic remains to be at present beneath growth, however, ought to make its solution to all Groups customers by the top of the 12 months.