Shutterstock has revealed plans to boost business confidence in AI by providing enterprise users with full indemnification.
From today, the popular stock photo site will defend businesses against legal claims based on images created with the site’s AI art generator. The company confirmed that images will be reviewed by humans.
The announcement comes on the heels of a similar one from Adobe, which announced plans to introduce IP indemnity for businesses that use its generative AI platform, Firefly.
Should companies be concerned?
The license and use of generative AI images are fully indemnified. This is Shutterstock’s offer to avoid legal action against companies that use the site. That should come as no surprise.
AI-generated images on Shutterstock are not subjected to the same review and vetting process as traditional stock
video and photo assets on the platform. Firms may find themselves in front of a judge if they do not exercise caution and make prudent use of graphic design software to edit potentially litigious images. And all of this works against the tools’ two main advantages: speed and cost.
In other words, businesses not only want but
require assurances that the AI images they generate are commercially safe. A fact acknowledged by the major
“This is a critical advancement, not just for our platform, but for the industry, because creatives and business professionals can use the AI content generated on our platform for any purpose, commercial or personal, without fear of copyright infringement or ethical issues.” “We believe it is a critical step towards protecting our customers and artists,” said Jeff Cunning, Vice President of Products at Shutterstock.
Shutterstock’s General Counsel, John Lapham, agreed. We’ve reached a tipping point in the use of generative AI technology, as business professionals
seek more assurance about their legal rights to use AI-generated content, and creators of original content want to ensure their work is fairly licensed for use.
Shutterstock will now use indemnified images after testing them with a few customers.