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Google defends contentious efforts to replace tracking cookies

Google has moved to make clear its strategy for growing new applied sciences to switch third-party monitoring cookies, an effort designed to inject a larger degree of privateness into the digital promoting chain.

At a press occasion attended by TheTechnicalBuddy Professional, Google’s President for EMEA, Matt Brittin, fielded questions on the trajectory of the Privateness Sandbox challenge and the criticisms levelled by privateness advocates.

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