Freepik has introduced the acquisition of two content material providers in a bid to strengthen its visible belongings choices.
The free inventory picture and vector illustration platform is including icons and illustration library Iconfinder and Authentic Mockup, a mockup template answer, to its portfolio.
Information of the acquisition – whose phrases stay but undisclosed – comes simply months after the corporate purchased UK-based inventory video service Videvo.
Content material is king
The demand for design belongings continues to develop – from content material creators, expert professionals, emblem designers , and website builders . Based on Freepik, 3D modelling and mockup belongings are on the high of this listing.
However, the deal isn’t merely a try to construct Freepik’s burgeoning graphic design library. It’s additionally pushed by a must-create localized content material for worldwide markets – an more and more necessary issue for creators and companies eager to draw audiences using extra personalised content material.
Synthetic intelligence performs a core part of this purpose. Freepik has already made strides within the inventive AI environment – a reality Martin LeBlanc, CEO and co-founder of Iconfinder famous for when discussing the acquisition.
“What additionally appealed to us about Freepik was its progress made with varied AI options – quite than combating the tide of synthetic picture technology, this firm is main the cost,” he stated.
Nonetheless, AI has, of late, been a controversial matter throughout the artwork and design world.
“We’re satisfied that pictures generated by AI shall be a revolution for graphic design, and that’s why we believed in introducing this expertise because the very starting,” he stated.
“The use case is crystal clear: entrepreneurs and small companies want unique pictures, quite than counting on inventory pictures. That’s why we’ve explored providing pictures on demand, with the exact specs the consumer requires.”
“We’re seeing extra self-proclaimed AI artists, just like the creator of Dall-E 2, practice algorithms to create lifelike pictures from pure language descriptions, shaking up the design world within the course of. Know-how is expressing human creativity, quite than changing it. One factor is definite: design belongings should be capable to talk clearly about what people are attempting to say, adhering to the more and more digital world around us. If that is executed effectively, AI can be a catalyst of creativity and human-centric design.”
“The secret’s to make sure that AI techniques are all the time paired with people, which can optimize info and concepts. Then we’ll see human-centric design flourish.”
