The European Cloud Market Is Dominated By Three Large Companies

Amazon Internet Companies (AWS), Microsoft, and Google now manage practically three-quarters (72%) of the European enterprise cloud storage market, brand new research has claimed.

Synergy Analysis Group discovered that, though cloud internet hosting suppliers native to the area have seen revenues rise by 167% since 2017, they’ve additionally taken an enormous hit to their market share – which has fallen from 27% to only 13% throughout the identical interval, as the large US suppliers have overtaken them.

Synergy claims that, out of all of the European cloud suppliers, SAP and Deutsche Telekom are main the pack – however, account for simply 2% of the European market, suggesting that smaller native suppliers are merely being overpowered.

“Massive three” cloud monopoly

American corporations encroaching on the area is probably going to why Europe stays an extremely worthwhile area for the cloud business. Synergy discovered that European cloud infrastructure service revenues had been €27 billion this yr, up 41% from the earlier 4 quarters.

Synergy attributed the staggering success of enormous American corporations within the European cloud area to their capability to take a position large in areas comparable to infrastructure and repair high quality, utilizing their unbeatable assets to outstrip European opponents by an enormous margin.

“The cloud market is a recreation of scale the place aspiring leaders have to position big monetary bets, will need to have a long-term view of investments and profitability, should keep a centred willpower to succeed, and should constantly obtain operational excellence” stated John Dinsdale, a chief analyst at Synergy Analysis Group.

He added: “No European corporations have come near that set of standards and the result’s a market the place the six leaders are all US corporations.”

European cloud suppliers prevent again

Not everyone seems joyful regarding the success of American tech giants within the European cloud market.

The French cloud computing agency OVHcloud has lodged an antitrust criticism against Microsoft, alleging that Microsoft licenses its workplace software program in such a method as to make various merchandise extra expensive for companies utilizing cloud companies apart from Azure.

The may of the main cloud suppliers be heading for central scrutiny in the UK, the place media regulator Ofcom is ready to launch an investigation into the state of the native cloud computing market.

The research will look to formally assess how effectively this market is working and can study the power of competitors between cloud service suppliers.