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Netflix has an audacious new strategy to get you to love their games.

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Netflix is urgent full steam forward with its lofty cell gaming ambitions, regardless of low subscriber engagement within the small library of titles launched up to now.

The streaming large has revealed plans to launch its inner video games studio in a bid to minimize reliance on third-party builders. Based mostly in Finland, the as-yet-unnamed studio will probably be fronted by former EA and Zynga government Marko Lastikka, and be a part of Subsequent Video games and Night time Faculty Studio within the streamer’s roster of already-owned builders.

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